Find out how #LinkedIn posts perform

New data 📊 ! Find out how #LinkedIn posts perform depending :

• Day of week
• Time of day
• Post content (media and text lenght)

These graphs were made on the basis of the analysis of more than 20,000 posts published in the last 30 days via Taplio.

Three factors were analyzed:

• 𝗩𝗼𝗹𝘂𝗺𝗲, i.e. statistics related to what is actually published on the platform
• 𝗥𝗲𝗮𝗰𝗵, which allows you to understand how to meet an objective of unique impressions (number of users reached)
• 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, i.e. the characteristics of the content (day of week, time of day and post format) correlated to interaction volumes

𝙈𝙖𝙞𝙣 𝙘𝙤𝙣𝙘𝙡𝙪𝙨𝙞𝙤𝙣𝙨

1️⃣ 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗺𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 ?

• Post on Monday, Tuesday and Sunday
• Post Documents and videos
• Post long texts (> 800 c.)

2️⃣ 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝗺𝗼𝗿𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 ?

• Post on Tuesday
• Post videos and documents
• Post very short texts (< 280 c.) or very long ones (> 800 c.)

3️⃣ 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗯𝗼𝘁𝗵 𝗿𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 ?

• Post on Tuesday
• Post documents and videos
• Post very long texts (> 800 c.)

Top picks: The freshest content from Ahrefs 🍰

1️⃣ ChatGPT for SEO: Best (and worst!) use cases
2️⃣ How to get on Google’s featured snippets
3️⃣ Best practices for site navigation
4️⃣ 9 technical SEO issues to look into

Let’s get to it:

1️⃣ ChatGPT for SEO: Best (and worst!) use cases

Learn some useful prompts to improve your SEO workflow and ranking in Google—and why AI content writing for SEO is one of the worst use cases of ChatGPT 🤖https://www.youtube.com/watch?v=59hsPSrYvmk

2️⃣ How to get on Google’s featured snippets by @michalpecanek

Want to win more featured snippets + optimize the ones you already own? We’ve got you covered in this concise guide 🏆 https://ahrefs.com/blog/featured-snippets/

3️⃣ Best practices for site navigation

Improve conversions and help search engines pick out your website’s most important pages. It all starts with having good site navigation 🧭 https://ahrefs.com/blog/website-navigation/

4️⃣ 9 technical SEO issues to look into

Learn to find + fix issues that could greatly affect your rankings with Ahrefs Webmaster Tools and Google Search Console (both are free!) 🧰 https://ahrefs.com/blog/seo-issues/

❓ Solve 7 Challenges with the Power of Digital Marketing

Unlock Your Business Potential:

Here are some common business problems that can be solved through digital marketing.

⚡ 7 Solutions are listed below to Harness the Power of Digital Marketing

✅ Lack of visibility: Digital marketing helps businesses increase their online presence and reach a wider audience.

✅ Difficulty in building brand awareness: Digital marketing helps businesses establish a strong brand image and reach a larger audience, making it easier to build brand awareness.

✅ Difficulty in reaching target audience: Digital marketing allows businesses to target specific demographics and interests, making it easier to reach their ideal customer.

✅ Difficulty in generating leads: Digital marketing provides various lead generation tactics, such as landing pages, email campaigns, and social media advertising, to help businesses attract potential customers.

✅ Difficulty in measuring the impact of marketing efforts: Digital marketing provides various tools, such as Google Analytics, to help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions.

✅ Difficulty in differentiating from competitors: Digital marketing allows businesses to showcase their unique value proposition and stand out from the competition.

✅ Difficulty in retaining customers: Digital marketing helps businesses build strong relationships with their customers through personalized communications and targeted marketing campaigns.

🔝 Overall, digital marketing can help businesses overcome a wide range of challenges by providing effective and measurable marketing strategies.

✳ Follow me for more – Interesting Marketing content.
🏆 Learn and Implement

Follow: https://twitter.com/ecomm_leads

Search partners / GDN in Search Ads Campaigns.

#Google, search campaign is one the most popular and great marketing way to reach out the targeted audience.

The significance of including its Display Network (GDN) in Search campaign/marketing has always been underlined by Google. Google always wanted advertisers add GDN and Search Partners in Search Ads. With the most recent platform upgrade, Google has gone one step further by appearing to make it essential by using grayed-out Checkboxes (See in Image attached).

Even if there is still a hidden option in the “Choose Networks” dropdown menu to opt out of the GDN and Google Search Partners. Choose the network wisely, as its impact of your budget and all other metrics.

I anticipate that most of the marketers and businesses owners will feel pushed to use the Search partners / GDN in their search Ads campaigns.

Google intension is clear, Platform wants advertisers or businesses spend more.

6 Ways SEO Pros Are Using ChatGPT Right Now

REF: 6 Ways SEO Pros Are Using ChatGPT Right Now (searchenginejournal.com)

New AI-powered chatbot shows great potential for revolutionizing search engine optimization. Here are some ways it’s already being used.

What Can You Do With ChatGPT?
We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing.

ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close to a human.

It can write essays, fictional stories, poems, and even ad copy – which is enough to make professional writers like me a little worried.

It can be used to create content accurately enough that the New York City Department of Education has already banned its use amidst fears of cheating.

But more than content, ChatGPT is smart enough to be used to write meta descriptions or debug code. At the moment, using it for coding is a lengthy technical process, but it seems safe to assume that it will become much easier as the learning model grows larger.

It can also be used as a search assistant, providing answers to queries in clear and concise formats to save users from combing multiple web pages to find answers to their questions.

For example, if you’re looking for a recipe for beef wellington, rather than sorting through a dozen blog pages and scrolling past a longwinded story about how the blogger’s grandmother once prepared this dish for Winston Churchill, ChatGPT gives you a list of ingredients and preparation steps.

But embracing AI technology rather than worrying about it could be a good move.

There are many ways you can use it to streamline your work and make redundant or repetitive tasks more efficient.

Let’s look at how cutting-edge SEO pros are already using ChatGPT.

Ways That SEO Pros Are Already Putting ChatGPT To Work

1. Creating Content
2. Keyword Research And Analysis
3. Content Strategy Development
4. Better Understanding Of Search Intent
5. Generating Good SEO Titles
6. Composing And Managing Analytics Reports

ChatGPT is cool, and all signs indicate that it is only going to get better.

Linkedin Beginner’s Guide

Whether you’re launching your career or reevaluating it, changing your job these days usually involves LinkedIn. The job search app boasts nearly 500 million members, with more joining each day. Read on to learn how to stand out.

Show your face
‣ Here’s something you don’t hear very often: Please, please take a selfie. According to LinkedIn, profiles with a photo – even one snapped in your hallway with a three-second timer – receive 21 times more profile views and 36 times more messages than those without.

Reference: A beginner’s guide to LinkedIn : App Store Story (apple.com)

Latest Digital Marketing Trends

Here are some of the current and upcoming trends in digital marketing:

Artificial Intelligence (AI) and Machine Learning (ML) – AI and ML technologies are being used to optimize and automate various marketing tasks such as lead scoring, personalization, and predictive analytics.

Voice Search Optimization – With the increasing popularity of smart speakers and virtual assistants, it’s crucial for businesses to optimize their content for voice search.

Interactive Content – Interactive content such as quizzes, polls, and gamified experiences are becoming popular as they can increase engagement and drive conversions.

Influencer Marketing – Influencer marketing is continuing to grow as consumers are more likely to trust recommendations from individuals they follow on social media over traditional advertisements.

Video Marketing – Video content is becoming more prevalent, especially on social media, and businesses are using video to tell their brand story and showcase their products and services.

Micro-moments – Micro-moments refer to those intent-driven and contextually relevant moments when a person turns to their device for an immediate need. Businesses need to be there to meet these needs through relevant and useful content.

Customer Experience (CX) – Improving customer experience is becoming a top priority for businesses, as it can lead to increased customer loyalty and repeat business.

Privacy and Data Security – With increased privacy regulations and consumer concern over data security, businesses will need to focus on being transparent about their data collection practices and implementing strong security measures.

Digital Marketing to enhance brand awareness

As the digital age continues to rise, so too do the opportunities for businesses to reach audiences that were previously out of reach. With the right strategies and tactics, companies can use digital marketing to not only increase their brand awareness but also drive sales. But what strategies should you use? How can you ensure your efforts are successful? In this blog post, we will explore several effective strategies for using digital marketing to enhance your brand awareness and ultimately increase conversions. Read on to learn more about how you can take advantage of digital marketing and create a powerful impression.

Digital marketing brief

Digital marketing can be a great way to enhance brand awareness for your business. By creating engaging content and using targeted marketing strategies, you can reach new audiences and create a buzz around your brand.

To get started, you’ll need to define your goals and objectives for your digital marketing campaign. What are you hoping to achieve? Once you know this, you can start planning your strategy.

Think about the different channels you can use to reach your target audience. Social media is a great option for raising awareness and interacting with potential customers. You could also create blog content or run online ads.

It’s important to measure the success of your digital marketing campaign so you can adjust your tactics as needed. Keep an eye on your website traffic and engagement metrics to see how people are responding to your content.

With careful planning and execution, digital marketing can be a powerful tool for boosting brand awareness for your business.

What is digital marketing?

Digital marketing is the process of using electronic channels to promote or market products or services. These electronic channels include email, social media, websites, and search engines. Digital marketing can be used to enhance brand awareness, drive traffic to your website, and generate leads or sales.

How does digital marketing work?

Digital marketing is the process of using online channels to promote and sell products or services. It involves creating content, such as blog posts, infographics, videos, and e-books, that can be shared on social media or other websites. Digital marketing also includes paid advertising, such as Google AdWords or Facebook Ads.

When done correctly, digital marketing can help you reach a larger audience for your business and improve brand awareness. By creating engaging content that is shareable and relevant to your target audience, you can attract new customers and build loyalty with existing ones. Additionally, paid advertising can help boost your visibility online and reach potential customers who may not be aware of your brand otherwise.

While digital marketing takes time and effort to execute correctly, it can be a very effective way to reach your target market and grow your business. If you’re looking to enhance brand awareness for your business, consider implementing a digital marketing strategy.

Improved Search Queries stats for separate mobile sites

Search Queries in Webmaster Tools just became more cohesive for those who manage a mobile site on a separate URL from desktop, such as mobile on m.example.com and desktop on www. In Search Queries, when you view your m. site* and set Filters to “Mobile,” from Dec 31, 2013 onwards, you’ll now see:

• Queries where your m. pages appeared in search results for mobile browsers
• Queries where Google applied Skip Redirect. This means that, while search results displayed the desktop URL, the user was automatically directed to the corresponding m. version of the URL (thus saving the user from latency of a server-side redirect).

 
Skip Redirect information (impressions, clicks, etc.) calculated with mobile site.

Prior to this Search Queries improvement, Webmaster Tools reported Skip Redirect impressions with the desktop URL. Now we’ve consolidated information when Skip Redirect is triggered, so that impressions, clicks, and CTR are calculated solely with the verified m. site, making your mobile statistics more understandable. 

Best practices if you have a separate m. site 

Here are a few search-friendly recommendations for those publishing content on a separate m. site:

• Follow our advice on Building Smartphone-Optimized Websites
  • On the desktop page, add a special link rel=”alternate” tag pointing to the corresponding mobile URL. This helps Googlebot discover the location of your site’s mobile pages.
  • On the mobile page, add a link rel=”canonical” tag pointing to the corresponding desktop URL.
  • Use the HTTP Vary: User-Agent header if your servers automatically redirect users based on their user agent/device.
• Verify ownership of both the desktop (www) and mobile (m.) sites in Webmaster Tools for improved communication and troubleshooting information specific to each site.

* Be sure you’ve verified ownership for your mobile site! 

Written by Maile Ohye, Developer Programs Tech Lead

Just Say No To SEO (Sometimes)

There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that advice should be ignored. SEO must be viewed as part of a larger overall marketing picture, and sometimes other considerations must rule the day. Below are three situations where the standard SEO advice is not always the best course of action.

Titles & Headlines

You are used to being told that you need to load these with keywords. More progressive SEO firms may tell you not to overdo it; and, there are even cases where you might not think about “SEO titles” at all. Unlike conversion-oriented pages (e.g., e-commerce pages), I don’t think about titles when it comes to blog posts.

For the record, in my entire career as a digital marketer, I have never done any keyword research for any blog post or article I have created. Think about it; when you are writing a blog post, what really is your objective?

Are you trying to rank for your money term on a blog post? What are the chances that you’re going to convert? Hopefully, the purpose is to build your brand and reputation. If that is the case, your goals should be engagement and building your brand. How do you do that?

You focus on attention-grabbing headlines!

These are often not “keyword rich.” In fact, if your objective is to get your post shared and/or read, the headline is the most important part of your post. If you have been active in social media (you should be), and you have built a decent presence there, a good headline will drive social shares, and that will drive links to your content. What do you think will do more for your SEO — the links or the keyword-rich title? The links will win that battle every time.

Important Point: The story with e-commerce pages, and many other types of pages, is quite different. I still heartily recommend appropriate SEO optimization of title tags and heading tags for those types of pages.

Design For Shareability

The notion of creating enticing, shareable content goes well beyond title tags and heading tags. When creating a blog post, the keyword should not really be a factor in the discussion. Start with that attention-grabbing title and then follow up with great content that generates a strong response from your readers.

You can’t give writers a list of keywords they are supposed to put into a post and expect them toalso do a good job creating great content. To write awesome stuff, they need to think more about these types of things:

1. How they can create an emotional response
2. How to write short, concise paragraphs (“write tight”)
3. How to use images that can make the post visual
4. What research they need to do to create world-class content instead of recycled BS
5. Plus many other writing basics that will make the content more shareable

These areas of focus are already demanding. In addition, you want your writers to create the most semantically-rich content possible. The best way to do this is to have them focus 100% of their energy on creating world-class content. Semantic richness follows automatically from that.

Duplicate Content

We all know that duplicate content is bad. So we should never do this on purpose, right? Wrong. There are times when it makes perfect sense to go ahead and duplicate. For example, in September 2013, I put up a post on the Impact of Google Plus Shares on Non-Personalized SEO on the Stone Temple Consulting (STC) website.

I also posted the results of the study on Search Engine Land. While the two versions of the content were not exact copies of each other, the overlap was substantial. The SEL article was over 2,200 words, and about 2,000 of them were verbatim from the longer version on the STC site.

Why would I do such a thing? Simple — SEL has a larger audience, and a different audience. Posting there provided the study with the most visibility. Those that wanted the more comprehensive version of the study could go to the STC website. We probably received more traffic to our website by doing this, than we would have if we posted it only on the STC site. Also, chances are really good that it helps drive our social media presence more this way, as well.

Note that whenever you do something like this, if you can, make sure you do one of the following:

1. Get a rel=canonical from the article copy to the original article
2. If you can’t do that, get a link from the article copy to the original article (which is what we did with SEL in my example)
3. NoIndex the article copy

Try to get at least one of these three things put in place. However, even if you can’t do one of them, you may still want to allow a copy of your content to be published if the visibility boost is large enough!

Summary

No, I am not saying you should ignore SEO. The search engines still need our help in a lot of different ways. But, SEO is not a paint-by-numbers game that you do automatically, no matter what. Sometimes, it needs to take a back seat to other marketing considerations. I shared three scenarios above. What are some other situations where you think SEO is secondary? Let me know in the comments below!